I have been doing a lot of research on fundraising, at the same time as I’ve been studying the changing expectations of individuals who are adjusting to living in the information age. In addition, I’ve become increasingly intolerant of people and organizations that use tactics for fundraising and promotion of their issues that treat me like an emotional being that is to be manipulated into supporting their cause.
You know what I’m talking about – it’s the high energy college students working for Greenpeace (or any number of Adopt-a-child charities) in their matching shirts, clipboards, and excessive geniality. It’s the form letters you receive in the mail from faceless alumni organizations touting the value of your dollar for the next generation. It’s the ads on your favorite websites with pictures of unhappy black children in front of a grass hut. And it’s the appeals from acquaintances asking for help in spreading the word on this ‘really important issue – it’ll only take five minutes to make a difference!’

Share this page
Follow us on Twitter
Fan us on Facebook
RSS - 